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Reactive vs Proactive IT: Why Managed Services Pay for Themselves
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Reactive vs Proactive IT: Why Managed Services Pay for Themselves

✍️ Wifly Engineering Team·8 January 2026·9 min read

Most small and medium-sized businesses manage their technology the same way: reactively. Something breaks, staff complain, someone calls IT, an engineer is dispatched, the problem is fixed — eventually. This approach is normal. It's also surprisingly expensive.

The Real Cost of Reactive IT

Downtime costs more than most businesses realise. Consider a modest example:

  • 10 staff affected by a WiFi outage for 3 hours
  • Average fully-loaded cost per employee: £25/hour
  • Lost productivity: 10 × 3 × £25 = £750
  • Plus: emergency call-out fee (often £200–400 for out-of-hours)
  • Plus: potential lost revenue if customer-facing systems were down

A single significant outage can easily cost £1,000–2,000. For businesses with customer-facing technology — retail, hospitality, professional services — the costs are higher still.

What Proactive Monitoring Actually Does

Our managed service platform monitors every device on your network 24/7 — access points, switches, firewalls, CCTV NVRs, servers and more. We receive alerts the moment something deviates from normal behaviour:

  • An access point goes offline at 2am — we see it, investigate and often resolve it remotely before opening time
  • A switch port begins dropping packets — we identify the failing cable before it causes an outage
  • A firewall's storage is reaching capacity — we clear logs and expand storage before it impacts recording
  • A camera loses its video feed — we're notified before anyone reports a security gap

The result: your staff never know there was a problem, because we fixed it before they arrived in the morning.

The ROI Calculation

Our Business managed service tier costs approximately £300–600 per month depending on the number of devices and sites covered. Against a typical avoided-downtime saving of £1,000–2,000 per incident, the maths is compelling — especially when you factor in the value of security and compliance monitoring included in the service.

What's Included in a Wifly Managed Service Contract

  • 24/7 network and device monitoring
  • Firmware and security patch management
  • Monthly performance and health reports
  • UK-based helpdesk (business hours standard, 24/7 on premium tiers)
  • Annual on-site review and health check
  • SLA-backed response times
  • Priority support for on-site engineers

📊 Get a Managed Services Proposal

We'll assess your current infrastructure and provide a tailored managed service proposal with transparent, fixed monthly pricing. No contracts over 12 months.

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Bristol & South West

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